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During
1971 Cyril Bason expanded his business by taking on a larger area. This
he did by delivering small lots of poultry over 36 counties (all of
Wales and as far away as Sheffield down to the outskirts of London).
This meant taking on an extra pair of hands to help out. Cyril employed
a young lad called David Evans do some of the deliveries. Cyril's business
continued to sell Arbor Acres, but then chickens with brown feather
pullets, for example, the Warren and Kimbrown, started coming in, The
Arbor Acre, however - the black feathered bird - remained the best seller
for the free-range market. There was also a change of table chicken,
with the Cobb and the Ross leading the market, and turkeys too became
important to small producers. Cyril took on the two British United Turkey
(BUT) strains - the Triple Five and the Triple Six. Small Batches Cyril Bason became a household name during the '70s - recognised for his delivery service and well known for his interest in those customers who were taking only small batches of chicks. Cyril Bason became a limited company in 1975 and is now Cyril Bason (Stokesay) Ltd. Today the company offers a wide range of day old and growing chickens and turkeys to buyers throughout the country. The Black Rock (which was the Arbor Acre), ISA Brown (Warren), Hy-Line and Shaver are well known, but now new to the fold are the Speckledy Hen, bred by Stonegate Breeders, and also the Columbian Black Tail. The Black Rock is still the main seller - a very hardy bird, suitable for all types of climate, bred from a Barred Rock and Rhode Island Red. The Speckledy (a Maran cross) produces approximately 270 eggs per year (a darker brown egg than a hybrid, with good shell quality and colour). The Columbian Black Tail (now known as Calder Ranger), a bird bred specifically for free-ranging, produces 290-300 eggs of excellent quality, size and colour. Cobbs/Ross broilers are bred for the traditional table chicken and turkeys to dress out between 10-55lbs are also supplied, including Bronze turkeys. Freedom of choice
It is important that the traditional farm fresh trade offers freedom
of choice to the producer. Cyril Bason (Stokesay) Ltd, also supplies
Aylesbury ducklings, vaccines and all poultry needs for the producer.
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